Can You Be Sued for Your Advertising?
We’ve all heard the term “false advertising” but what does it really mean? Most every company says their product or service is the best, or the greatest value. Clearly they can’t all be right, after all, that statement is largely based on opinion. But what about advertising claims that can be proved or disproved by cold, hard facts? For example, if your company manufactures wall murals that you claim will last for 10 years, they better or you could be in for trouble. Do your…
Are You an Innovator or an Ostrich?
Very few people are willing to accept that the day will come when their industry has completely transformed into something they wouldn’t even recognize if they saw it today. Most simply bury their head in the sand until long after it’s too late to change course. It’s easy to do what’s expected, to keep doing what your industry has always done. Especially when you’re still making money. It’s a lot harder to look for, accept and plan for a future that completely changes your industry….
40 Vintage Ads That Would Be Banned Today
Ahh…how our society has changed, and along with it, our advertising. We’re all in favor of creative ads here; especially if they ruffle a few feathers, but this collection of 40 vintage ads certainly cross that line. Most would be banned today, and would probably even get the creative director, graphic designer and copywriter fired! Click on the images below for a larger view.
How to Get Better Email Open Rates
Email marketing can be quite a tricky beast. Sometimes you think you have all the answers. Other times, you may think you don’t even know where to start. In reality, a little bit of both is probably true. Do you think you know the best day and time to send your email newsletter? Do you ever wonder if other email marketers are sending their mail at the same time you do? Do you think your open rate is either way too low or unbelievably high?…
Advice for the Average Entrepreneur
I’ve started a few companies over the years. Some have been successful and one was a miserable failure, but what I gained from each one was experience and wisdom that I could never have found in any book. As a result, a question I get asked a lot is “Do you have any advice for the average entrepreneur?” And my answer is an emphatic “Yes, don’t be average!” The failure that I mentioned earlier was a publishing company I started when I was much younger….
